These riders from around the Swiss compete at the highest level, and film incredible video projects for all of us to enjoy. Many of them organize and host their own events, build trails, and give back to their respective communities in amazing ways. Our Factory athletes represent the pinnacle of all the types of riding we all aspire to, inspiring every generation of rider. They also play a key role in developing our bikes by testing and providing invaluable feedback. If you ever have a chance to cross paths with them, make sure to say hello! They are all amazing and friendly people.
